This project explores winery branding and packaging design for [client], developing a cohesive identity shaped by place, material, and experience.

TH Wines was rooted in a simple idea: that wine should speak clearly of where it comes from. Founded by Tyler Harlton, the approach was hands-on from start to finish, intuitive, tactile, and deeply considered.

“By hand” wasn’t positioning, it was process. Manual press, small batches, and a direct connection between maker and material defined every bottle.

We developed the brand in its entirety - identity, imagery, and label system - creating a visual language that reflected the care behind the work.

While TH Wines has since closed, it remains a cult presence in the Okanagan. Tyler has since shifted his focus to ONes+, a non-alcoholic wine project.

Under The Field Guide, Tarynn Liv Parker produced two consecutive luxury coffee table books exploring the terroir and culture of the Okanagan.

Rich with imagery photographed by Tarynn, each publication traces the rhythm of the region, its history, its subregions, and the subtle distinctions that shape them. Varietals and traditions unfold alongside the people at the centre of it all: winemakers, growers, producers, and chefs whose work continues to define the Okanagan wine landscape.

For this Kelowna furniture and design studio, our Creative Director, Tarynn Liv Parker, was commissioned to create a large-scale gestural mural as part of the interior experience.

The space is defined by refined, modern furnishings, precise in form, material, and finish. The mural was introduced as a counterbalance: an organic, human element designed to soften the environment and bring a sense of movement and presence into the room.

Within the broader brand context, the work functions as more than a visual feature. It becomes part of the brand language, extending the identity into the physical space through material, gesture, and contrast.

By introducing texture and imperfection, the mural creates tension against the structured environment, allowing the space to feel more lived-in, considered, and complete.

For this campaign, we developed an editorial approach to reflect the ethos of the slow fashion brands being photographed, grounded in a balance between structure and freedom.

Models were placed within gently wild landscapes, chosen for their ability to evoke a sense of quiet openness. The environments were not staged, but selected, allowing the natural setting to mirror the values of the garments: wearable, enduring, and connected to place.

Through location, casting, and pacing, the imagery suggests a way of living—one that feels considered yet unrestrained. The result is a visual narrative that extends beyond the product, shaping how the brand is understood and experienced.